Bookmarks Project

This section represents the contributions of our students to the resources for classes. In each class, students have been asked identify a website or web resource that may be useful to others taking the course or to those interested in a related subject area. The "bookmarks" are then submitted with explanations of the value the contributors believe they represent. Over time, this area offer the collective efforts of students who quite often are the best sources for classroom material.


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GMAN 508 Marketing


Display #
Bookmark Description Created By Date Created

A US-based professional society website dedicated to all aspects of marketing.

Friday, 04 April 2008
  This is a great article found on I am currently struggling with trying to convince my company's management that re-branding is essential following such a large workforce restructuring effort. This really discusses the need to analyze your business, what you want to deliver and focus on that promise for a successful delivery. Enjoy!   Monday, 09 June 2008
In our last face to face class, Dr. J mention about a CRM systems, here are some key market trends in the CRM industry   Sunday, 23 March 2008
Great website about FHA program Wednesday, 04 June 2008
Great site to learn about marketing and different tactics to use. There are many different mediums they use to help small businesses grow.   Thursday, 22 May 2008
How Do You Know You’re Developing the Right Product? is an interesting article you may want to read before you invest a lot of time and money into your product. Thursday, 22 May 2008
Though this company was introduced to us by Dr. H in our OB class, this oganization and was it does is totally relevant to the concepts and applications of marketing principles that we are learning about in Dr. J's class. Thursday, 08 May 2008
The Wharton School is committed to sharing its intellectual capital through Knowledge@Wharton, the school’s online business journal. This bookmark/link is to the Marketing section. Monday, 14 April 2008 is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

Tuesday, 20 May 2008

Given the Callaway case we have been working on, I was interested to see how other companies market their golf products. It a search engine for marketing in the golfing industry and online services with search engine solutions.

Thursday, 12 June 2008

Wanted to see what on line solutions were available for my company to help do web design etc as part of Corporate identity etc. Give my industry of Pharma wanted to see what companies were out there that could help us with that.

Thursday, 12 June 2008
This is a link to some free E-marketing tools. Some of the tools are free, but are teasers to purchase more thorough products. An interesting example of marketing in itself. Friday, 13 June 2008
I just love this website. I think it adds a lot of comedy to the corporate world. Their company business plan is built around the inspirational marketing materials we find within every corporate office environment. This organization just added a fresh and highly entertaining spin to the model. Enjoy!   Friday, 13 June 2008
Redfin website Wednesday, 04 June 2008
Check out this company – River West Brands. It is a marketing and brand image consulting firm. Recently it has gotten a lot of press around its “retro-marketing” efforts. They license old and “dead” brands like Brim® coffee or TAB® cola and give them life again.
Tuesday, 03 June 2008
SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and the formation, growth and success of small business nationwide. SCORE is a resource partner with the U.S. Small Business Administration (SBA) M Monday, 07 April 2008

Seth Godin's website. His books and blogs are highly entertaining, insightful and full of practical recommendations. Enjoy :)

Friday, 30 May 2008

The U.S. census is a great resource for trends and demographics. You'll be surprised at the amount of data the census collects!

Friday, 30 May 2008
Stuff you didn't ask for regarding basic communications, marketing & public relations theory, as well as practical applications and a good dose of applied technology. Wednesday, 28 May 2008
Just sharing this article on how consumer behaviors are changing, and reflecting on the challenges and opportunites for marketers to fine-tune their strategies. Wednesday, 15 October 2008